Our eCommerce Website
Here at Fordham Sports our eCommerce website has been designed and provided by Intelligent Retail - an award winning company who have developed a multichannel retail system that connects in store, mail order, website and online channels such as eBay and Amazon. Read more about Intelligent Retail, eCommerce websites and innovative software below.
The in-house creative design team at Intelligent Retail specialise in creating eCommerce websites that are not only professional looking but also encourage sales and help keep customers returning. The team begin with an in-depth consultation to understand the retailers' aims and requirements for their eCommerce platform and business as a whole. Using this understanding, the website design can aid the retailers' objectives as well as following industry best practice for eCommerce.
Users have come to expect certain standards while shopping online and the Intelligent Retail eCommerce websites support many leading edge functionalities that improve the shopping experience. From the foundations such as recognisable layouts and secure payment providers to the more advanced refine-by-menus and linked items; retailers can have the tools to make sure customers find what they are looking for and discover new products along the way.
There is a lot that goes on behind an eCommerce website including stock control, updating products, adding new ranges, setting up categories, processing orders and the list could go on! The Intelligent Retail eCommerce website links into the multichannel retail system called 'Connect'. This gives retailers the ability to manage their products, stock levels, orders and customers for various channels from one central system. As products are sold across the business the software updates all the channels and licenses automatically with the current stock levels. The multichannel software keeps things in one place so a retailer could be picking and packing a website order on the system one moment and then processing an in store transaction the next.
A core part of any eCommerce website is the products. The Connect multichannel retail system has a back office with an easy to use stock tree area, that allows retailers to simply drag and drop products into the website stock tree and upload them with a click of a button. The visual stock tree gives staff key information such as images, descriptions, supplier details, and pricing at their fingertips, so when a customer calls, emails or visits it is quick and easy to find the products and provide a great customer service.
As the website orders download straight to Connect so do the customer details which get stored in a customer database. With all the customers details stored in one place retailers can use this for email marketing, reporting and effective customer management.
The Intelligent Retail eCommerce and multichannel retail system have been designed from the bottom up for independent retailers and are able to centralise processes and information to help save the time and effort of updating separate channels.